Sayago, S. 2014. El análisis del discurso como técnica de investigación cualitativa y cuantitativa en las ciencias sociales. Cinta moebio 49: 1-10

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Discourse analysis as a qualitative and quantitative technique in the social sciences

Dr. Sebastián Sayago (sebaeldediadema@gmail.com) Escuela de Periodismo, Pontificia Universidad Católica de Valparaíso (Valparaíso, Chile)

Abstract

This article proposes that Discourse Analysis (DA) be methodologically characterized as an analytical technique for the social sciences. To do this, it must first be situated in relation to two other methodological tools used for the study of discourse: hermeneutics and Content Analysis. Subsequently, the article will define DA, focusing on one aspect in particular: its compatibility with both qualitative and quantitative research strategies. It will then examine the usefulness of this technique in the process of data construction and finally propose an assessment of this issue.

Keywords: discourse analysis, methodology, qualitative research, quantitative research